Wednesday, May 20, 2020
3 Ways to Destroy Your Personal Brand in One Day - Personal Branding Blog - Stand Out In Your Career
3 Ways to Destroy Your Personal Brand in One Day - Personal Branding Blog - Stand Out In Your Career Youâve spent a lot of time building your personal brand. Donât ruin all of your hard work by doing any of these things: Lying No one likes a liar. And those folks who have built a well-respected personal brand tend to be the ones that fall the hardest when theyâre caught in a lie (Tiger Woods, anyone?). You probably havenât built your personal brand around being dishonest, so even a small fib can hurt the brand youâve built. Posting something incriminating Thinking about posting a picture from that recent bar night with your friends? What about a ranting letter to the editor online? These can affect your personal brand in a negative wayâ"even if you donât think anyone will see it. Privacy settings and usernames only protect you to a certain degree, so itâs important to think, âWhat if this content become associated with my professional brand?â before you post. This includes blog comments, social media posts, and shared videos. Doing something stupid With so many services keeping online public records, you canât hide anything anymore. If you make a bad decision in your personal life (or even, at times, professionally) it will be posted almost instantly to an online news source or law enforcement agencyâs website. Hopefully, knowing how these bad decisions can affect your personal brand and career will help stop you from making them. What else can destroy someoneâs personal brand in one day? Are there ways you can redeem yourself after making a mistake that negatively reflects on your personal brand? How? Author: Heather R. Huhman is a career expert, experienced hiring manager, and founder president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. She is also the author of Lies, Damned Lies Internships: The Truth About Getting from Classroom to Cubicle (2011), #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.
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